Getting Your Business on Google, Bing, and Apple Maps

A website alone is no longer enough. Customers expect to find your business in the map and navigation apps they use every day. Claiming and optimizing your listings on Google, Bing and Apple Maps can increase visibility, foot traffic and sales.

Why maps matter

People use phones and voice assistants to find nearby businesses all the time. A strong map presence brings more visits, builds credibility, gives you useful data about how customers find you and supports your overall search rankings.

Claim and verify your listings

Google Business Profile

Create or claim your profile, enter your business details, verify (usually by postcard, phone or video), then add photos, a description and hours.

Bing Places for Business

Create or claim your listing, or import it from Google. Verify by postcard, phone or email, then add photos and a description.

Apple Business Connect

Sign in with an Apple ID, add your business, verify it, then add photos and details. Apple Maps also powers Siri’s answers about local businesses.

Whichever platforms you use, keep your business information identical across all three.

Optimize your listings

• Keep your name, address, phone, website and hours accurate and complete.
• Upload professional photos of your storefront, interior, products and team.
• Ask for reviews and reply to all of them professionally.
• Use local keywords in your description and add schema markup to your website.
• Check your insights and answer customer questions promptly.

Use the extra features

Google Posts let you share updates and offers. Bing offers ads on its maps. Apple Business Connect lets you add showcases, actions and details like amenities.

Accurate, complete and regularly updated listings, connected to a good website, are one of the simplest ways for a local business to get found.