Practical advice for small business websites

Guides on websites, search, local marketing and social media, written for business owners rather than marketers.

Your Google Maps listing is one of the most overlooked local SEO tools. Here’s how to claim it, optimize it and connect…

Content gives people a reason to visit your website and trust your business. Here’s how to plan, create and measure content that…

SEO February 17, 2025

Keyword research, on-page optimization and local SEO explained in plain language for local business owners.

Customers expect to find you in the map apps they use every day. Here’s how to claim, verify and optimize your listings…

Practical ways for local brands to plan content, build engagement and measure results on social media, even with limited time.

A well-designed website is no longer optional. Here’s how it supports visibility, credibility, leads and growth for businesses of every size.

Competing with big brands is hard. Local marketing levels the field by focusing on the customers closest to you.

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